The Asian Marketing Effectiveness (AME) Festival, is the region’s must-attend effectiveness event, attracting senior marketers, heads of agencies, brand pioneers, consumer and customer insight professionals, and media owners.
During the two-day festival, delegates will have opportunities to learn and be inspired by the greatest minds in the field, see showcases of the best in marketing effectiveness and honour the winning work at the AME Awards ceremony. This year’s theme of ‘Unpacking Effectiveness’ will examine what effectiveness means in the modern-day marketing environment.
Now in their ninth year, The Asian Marketing Effectiveness Awards are designed to celebrate the outstanding collaborative efforts of client marketers and agencies. The Awards have come to be recognised as the region’s most rigorous effectiveness competition.
The Awards provide the industry with a platform on which to encourage great work and talent, elevating the standards of marketing in the region. They are notably different to other competitions in that they not only identify the best creators and thinkers, but crucially reward those that add value to consumers and businesses. Importantly, the Awards also acknowledge the role of innovative strategy as well as creative craftsmanship in achieving results, and therefore unite creativity with effectiveness.