Bahrain International Circuit is the home of the Gulf Air Bahrain Grand Prix and pioneered Formula 1 in the Middle East.
BIC approached Haymarket Network to design and build a new corporate website that matched the brands positioning as the premier motorsport venue in the region.
As well as hosting the Gulf Air Bahrain Grand Prix the circuit is a hub for several other well developed national racing series. There is also a thriving local drag racing community and the track is busy as a venue for driving experiences and corporate events.
Haymarket Network designed and built a new site which matched the circuit’s cutting edge technology with visual cues from the Kingdom’s rich Arabian culture. The site focussed on delivering content for the key communities to enable it to be a destination for each group while maximising the circuit’s commercial activities to the full.
The site was built so that it could be 100% run and content managed by the staff at BIC.