The Asian Marketing Effectiveness and Strategy Awards is the result of collaboration between Haymarket, the International Festival of Creativity, organisers of Cannes Lions, Dubai Lynx and Eurobest.
The awards are very widely respected in their region, with a broad range of strategic and creative criteria.
The AMES Awards, now in their 12th year, are Asia Pacific’s foremost effectiveness awards honouring clients and their agencies for marketing strategies that deliver solid results and transform businesses and brands. Judged by specialist panels that include client and agency professionals, over 1,200 case studies are reviewed against stringent criteria to determine the winners.
They are attended by individuals involved in the communications industry, including marketers, head of agencies, art directors, creative’s, brand pioneers, media agency executives, clients, consumer and customer insights professional, agency heads, media owners and directors from the region and around the globe