British Style Collective

Style, flair, expression and excess in the largest fashion and beauty event in the UK

British Style Collective presented by The Clothes Show in association with Alcatel launched in July 2017 in the iconic city of Liverpool. The immersive, interactive, three-day, city-wide event, fully backed by Liverpool City Council, took place across world-famous landmarks including St George’s Hall, The Echo Arena, Exhibition Halls Liverpool, Albert Dock and Camp & Furnace in the newly revived Baltic Triangle. 

Celebrating the world of fashion, beauty, music, fitness, health, and education in the creative arts, British Style Collective forms an integral part of the summer festival calendar. Visitors are treated to a jam-packed programme of vibrant nightlife, entertainment and music across the city into the early hours.

The new festival-style tickets included a seat in the The Alcatel Fashion Arena - for a state of the art fashion-meets-music show. Also included: a dedicated time slot in the Shopping Hall located in the adjacent Exhibition Halls Liverpool, a seat at the Expert Stage and catwalk in St George’s Hall and access to city-wide discounts from participating retail and nightlife venues.


Thousands of fashion-hungry visitors, mainly female and with an average age of 24, drawn to the show by a unique national and city-wide marketing campaign and national PR support.

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