Gestalten & Verkaufen is the independent branch magazine for florists and retail gardeners. It appears monthly and reports on current trends, practical calculation examples, ideas for goods presentation and assortment designs. Regular specials provide information on topics such as funerals and trade fairs.
Florists and shop owners appreciate the easily accessible content in g&v. The g&v team provides useful articles and advice for its readers' everyday work. The fact that the content gives them ideas and tips on how to increase their revenue and/or reduce their business costs is greatly valued by its readers. The excellent perception g&v receives by its audience makes the magazine highly attractive for advertising clients.
Florist, part of g&v, is accepted as the inspirational basis for a huge part of German floristry.