Group DCA provides pharmaceutical manufacturers with a platform to deliver personalized brand messaging to increase prescribing among healthcare professionals (HCPs). Current trends in pharmaceutical sales and marketing are driving an increased demand to deliver one-to-one personalized, branded promotional campaigns to HCPs using digital channels. As pharmaceutical sales forces continue to decrease, the need for digital marketing engagements becomes heightened for brand marketers as they strive to meet their objective of driving message delivery.
Group DCA has a proven track record at executing impactful eDetailing and marketing campaigns, as well as delivering solid return on investment for many top pharmaceutical brands.
To address the demand for online HCP engagement, Group DCA leverages the Haymarket database of more than 1.5 million HCP. Group DCA’s multichannel campaigns include email broadcasts, banner ad placements, sales rep integration, teledetailing and direct mail that drive results.