The McKnight’s brand offers an award–winning multimedia family of publications and services aimed at the top managers in the long-term care field

Our audience includes the owners, operators, administrators, nursing directors and others who run skilled nursing facilities, assisted living facilities and continuing care retirement communities.

Our flagship publication, McKnight’s Long–Term Care News, is a business monthly that’s been the skilled sector’s most trusted source for news, information, analysis and commentary since 1980.

Digitally our brand also offers: The Daily Update, our daily newsletter and news service; The Weekly Roundup newsletter; The weekly Product Buzz newsletter, which highlights new products and services; The annual Industry Directory, for purchasers in the senior care field; The McKnight’s Online Expo, a virtual trade show; Regular webinar programs on a variety of industry topics and trends; and an an annual McKnight’s Technology Awards program.


Reach our audiences

We'll integrate advertising, direct mail, web, publicity, and special Purchasing Reports to help bring you closer to the customers you need from this market.



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