How can the Army find the best candidates? How will it fill the few remaining jobs that are short of applicants? How can it reach out to people who might never consider an Army career? Army recruiting is enjoying its best figures for some time, but there are still a number of challenges.
Under Haymarket’s guidance, the Army recruiting brand has evolved to meet the challenges that come with recruiting for a large organisation in difficult times. We have created a concept of Army recruiting which addresses preconceived ideas about the Army. Through this, we encourage people to look at the huge range of Army jobs and what each one has to offer.
As well as advising on the evolution of the recruiting brand, Haymarket have produced a huge range of materials to support it. From the award-winning suite of publications which speak to graduates through to an Army magazine and content for the new Army website, Haymarket continues to offer the Army effective and creative solutions to its changing recruitment needs.