Marketing Assistant - Content Labs

  • Location Twickenham Google map this
  • Updated 10 Nov 2017
  • Category Marketing & Comms
Apply for this job

This exciting role will be part of Haymarket’s growing Content Labs team. It involves assisting the marketing team with all aspects of marketing campaigns for bespoke events and a variety of digital products including webinars, expert reports, videos, surveys and online advertorials.

Key responsibilities/tasks:
• to assist with the planning and implementation of multi-channel marketing campaigns for our clients’ campaigns which run across a number of Haymarket Business Media brands including Campaign, People Management, Event, PRWeek, C&IT, Third Sector and Supply Management
• To write and proof effective marketing copy spanning channels such as email, social, display and native ads
• To manage and track email campaigns from start to finish
• To create and manage native advertising activity across Haymarket’s websites and bulletins
• To effectively use social media channels from LinkedIn through to Twitter and Facebook to grow and engage with our audience
• To create and monitor PPC ads across social platforms
• To make best use of a multi-sector customer marketing database
• To manage Content Labs database and work with the centralised data team to ensure data is loaded into Haymarket’s customer marketing database
• To conduct email and channel analysis to help inform and streamline the effectiveness of our campaigns and products
• To collate and send detailed reports to project managers for our clients
• To help create and maintain user friendly websites
• To contribute innovative ideas to improve and grow our portfolio

The ideal candidate will:
• Have some marketing experience in a related field preferred, though not essential
• Have excellent communication skills, both in writing and speech
• Be able to multi-task effectively and work well under pressure
• Be well organised and have acute attention to detail
• Be motivated and a real self-starter
• Use own initiative and be creative with the ability to think outside the box in terms of taking our products to our audiences
• Be excellent at meeting deadlines and targets
• Be ambitious and eager to develop their career in marketing
• Be excellent at dealing with people at all levels, both internally and externally
• Be entrepreneurial and commercially minded with an interest in growing revenues around online products


Apply for this job