Launched in 1979, Cereals is the UK’s largest arable farming event and is firmly established as the premier trade event in the farming calendar.
Featuring technical and business advice, including plant varieties, machinery, equipment, agrochemicals, renewable energy and IT, visitors benefit from the high-calibre products and services on offer. The biggest names in farming showcase their latest products, with working demonstrations giving visitors the chance to assess performance in a working farm environment. The Arable Conference further enhances the visitor experience by bringing farming issues to life through topical panel debates, plus the Careers & Education feature encourages the next generation to stay within the farming sector and find the training, education and jobs they need.
Vital statistics
| Attendance | 470 exhibitors and 27,000 visitors |
| Demographic | Over 55% of visitors are farmer owner/managers, of which nearly 50% farm more than 300 hectares |
| Customer satisfaction | 97% rated Cereals as excellent or very good |
| Customer Loyalty | 90% of visitors already plan to visit next year’s Cereals |