Today’s direct marketer is tasked with staying ahead in a high–speed marketplace where agility is prized. Direct marketers are data experts and creative directors. They are digital and analogue, moving effortlessly across media and tactics. They deliver ROI through an eye highly trained and practiced in measurement.
As mass media campaigns are increasingly replaced by targeted, precise message delivery, direct marketing leaps ahead to claim ownership of these tactics. Direct Marketing News brings readers a whole new experience in showcasing and understanding the depth and strategies of this rapidly evolving universe.
Direct Marketing News is the only multichannel brand wholly dedicated to understanding and covering the direct marketing landscape. From the monthly print magazine, where deeper industry analysis and expert commentary are on display in a 60–plus page issue, to the up–to–the minute website, newsletters and iPad edition, Direct Marketing News aims to deliver smart, engaging content to wherever our readers want it.