Direct Marketing News Direct Line blog is home to commentary from Direct Marketing News’s reporters and editors.

Its humorous and conversational tone provides a relaxing change from the usual tempo of the database marketing world.

But the blog is also a useful resource for readers during conferences because it allows them to keep abreast of last-minute developments.

The blog is regularly updated and allows visitors to post comments which are almost as widely read as the blog itself.

Direct Marketing News publishes four well-respected Essential Guide supplements.

They relate to database marketing, search marketing, email marketing and direct classic.

The supplements are 'poly-bagged' onto Direct Marketing News and distributed to its subscriber list. They are also available at trade shows , and online at DMNews.com .

Written mostly by industry experts under the guidance of Direct Marketing News' editors, they offer tips, how-to articles and case studies.

The Direct Marketing News webinar series features topics pertinent to the direct, interactive and database marketer.

Webinars eliminate many of the factors of normal seminars such as time costs and travel arrangements and the expense that they accumulate.

The Direct Marketing News webinars have another advantage in the fact that they are also fully interactive which can assimilate another aspect of a fully blown seminar in the office or at home.

These webinars are very popular especially with small businesses who benefit due to the costs and time constrictions that are cut out.