QUICKLINKS
 
The ultimate football magazine
BRAND
FourFourTwo
SECTOR
Sport
DIVISION
Consumer Media
Sport brands

FourFourTwo.com

FourFourTwo Performance

FourFourTwo has long been established as one of the world’s leading football brands but its output was always very much focused on fans who watch football either from the terraces or from their sofa. So what to do with the millions of people who play the game every week worldwide?

FourFourTwo spotted a gap in the football market for providing practical and professional advice on all elements of the game, including tactics, nutrition, training and fitness. The key to making the advice compelling was getting the right people to hand it out. FourFourTwo used its influence and access to start asking people at the very top of the game to give us everything from football training drills to nutrition advice to psychology tips. Amateur players everywhere engaged immediately, creating an entirely new audience for FourFourTwo to connect with. FourFourTwo Performance was born.

The FourFourTwo Performance site complements a 10-page Performance section in FourFourTwo magazine, which launched in September 2010. Online advice is delivered both as video and written word to help amateurs improve their game and we also profile the biggest advances in football training equipment.

Here are a few of the big names who have given advice on FourFourTwo Performance: Pele, Gareth Bale, Ashley Cole, Rio Ferdiand, Zlatan Ibrahimovic, Nemanja Vidic, Yaya Toure, Michael Ballack, Gary Neville, Franco Baresi, Alex Oxlade-Chamberlain, Jack Wilshere, Wayne Rooney, Carlo Ancelotti and many, many more.

As well as those in the public eye, FourFourTwo Performance has built strong relationships with backroom staff across the game. We talk to nutritionists, sports scientists, doctors, physios, data analysts, strength and conditioning coaches and skills coaches. We are right inside the game and using that access to help amateurs improve as players and, as with everything we do, it’s delivered with exactly the right tone and a little bit of humour to sweeten the news that there’s no avoiding that 10-mile run in pre-season.

Vital statistics
Pageviews:478,000 per month
Unique users:70,000 per month
Twitter followers:9,200
Facebook fans:6,000
Contacts at FourFourTwo Performance
Editorial
Ben Welch, Performance Editor
Email | Tel +44 (0) 20 8267 5534
Publishing
Hugh Sleight, Brand Director
Email | Tel +44 (0) 20 8267 5335
Advertising
Stephen Windegaard, Commercial Manager
Email | Tel +44 (0) 20 8267 5609
Licensing
David Ryan, Licensing Manager
Email | Tel +44 (0) 20 8267 5024
International Syndication
Paloma Gutierrez Keever, Syndication Manager
Email | Tel +44 (0) 20 8267 5396

FourFourTwo.com

show / hide

FourFourTwo.com

FourFourTwo.com

The internet is rammed full of football websites spouting opinion and gushing forth news. We here at fourfourtwo.com like a bit of football news and opinion as much as the next person, but so much of what is blasted into the web is ill-informed, hit-trawling nonsense that we decided to take a different tack. 

Like our print brothers, we choose to approach the game in an insightful but fun way that makes our analysis, opinion and news more friendly and, importantly, more useful. Since the site’s major re-design in 2013, the focus has shifted into more long-form writing online, allowing our writers to explore topics properly, applying the lessons we’ve learnt from 20 years of magazine story-telling to a football website.

The hottest destination on fourfourtwo.com is Stats Zone, where users can generate incredibly in-depth match analysis across all the major European leagues. We created a browser-based version after seeing the popularity of our multi-award winning iPhone app grow and grow. Now users can create their real time analysis from fourfourtwo.com and share it across social media or via email while matches are going on. Put simply, fourfourtwo.com turns your laptop or phone into the ultimate second screen for football fans. 

One of fourfourtwo.com’s most notable successes in recent years is the vast social media community it has built around the brand. Twitter is our biggest community with more than 300,000 followers, we’ve got almost 50,000 people ‘liking us on Facebook and we’re active on Google+ and YouTube too. This community often help us source questions for interviews with the big stars and help us make editorial decisions for great features like “your team’s greatest goal”.

From a global perspective, fourfourtwo.com’s 2013 re-design built the website on an international platform, allowing our licensing team to offer the site to partners all over the world, and we are now launching in territories where we never had a digital footprint before.

Vital statistics
Pageviews1.2 million per month
Unique users565,000 per month
Twitter followers303,000
Facebook fans48,000
Google+ circles24,000
Launch website

fourfourtwo.com
Contacts at FourFourTwo.com
Editorial
Gary Parkinson, Editor
Email | Tel +44 (0) 20 8267 5337
Publishing
Hugh Sleight, Brand Director
Email | Tel +44 (0) 20 8267 5335
Advertising
Matthew Parsons, Online Sales Manager
Email | Tel +44 (0) 20 8267 5925
Licensing
David Ryan, Licensing Manager
Email | Tel +44 (0) 20 8267 5024
International Syndication
Paloma Gutierrez Keever, Syndication Manager
Email | Tel +44 (0) 20 8267 5396