The internet is rammed full of football websites spouting opinion and gushing forth news. We here at fourfourtwo.com like a bit of football news and opinion as much as the next person, but so much of what is blasted into the web is ill-informed, hit-trawling nonsense that we decided to take a different tack.
Like our print brothers, we choose to approach the game in an insightful but fun way that makes our analysis, opinion and news more friendly and, importantly, more useful. Since the site’s major re-design in 2013, the focus has shifted into more long-form writing online, allowing our writers to explore topics properly, applying the lessons we’ve learnt from 20 years of magazine story-telling to a football website.
The hottest destination on fourfourtwo.com is Stats Zone, where users can generate incredibly in-depth match analysis across all the major European leagues. We created a browser-based version after seeing the popularity of our multi-award winning iPhone app grow and grow. Now users can create their real time analysis from fourfourtwo.com and share it across social media or via email while matches are going on. Put simply, fourfourtwo.com turns your laptop or phone into the ultimate second screen for football fans.
One of fourfourtwo.com’s most notable successes in recent years is the vast social media community it has built around the brand. Twitter is our biggest community with more than 300,000 followers, we’ve got almost 50,000 people ‘liking us on Facebook and we’re active on Google+ and YouTube too. This community often help us source questions for interviews with the big stars and help us make editorial decisions for great features like “your team’s greatest goal”.
From a global perspective, fourfourtwo.com’s 2013 re-design built the website on an international platform, allowing our licensing team to offer the site to partners all over the world, and we are now launching in territories where we never had a digital footprint before.
|Pageviews||1.2 million per month|
|Unique users||565,000 per month|