FourFourTwo.com spotted a gap in the football market for providing practical and professional advice on all elements of the game, including tactics, nutrition, training and fitness.
The new FourFourTwo performance site complements a 10-page Performance section in FourFourTwo magazine, which launched in September 2010.
The slideshows, image and video content of the site was featured big-name footballers such as Rio Ferdinand, Wayne Rooney and Jermain Defoe, as well as leading managers such as Carlo Ancelotti and other experts from the field of fitness, nutrition, tactics, technique and health.
Pre-roll adverts on the videos delivered additional exposure to Powerade, who signed up as the official sports drink sponsor for both the site and the magazine.