Fruit Focus is the leading technical event for the fruit industry, including the UK’s viticulture sector
Fruit Focus brings together more than 1,100 growers and industry professionals with over 120 leading suppliers; showcasing all aspects of pre-harvest technology, agronomy, machinery and equipment, business information and post-harvest technology through to delivery to the retailer.
The event provides a unique opportunity to update on the latest technologies and industry developments, exchange views and network with fellow producers.
A demonstration arena showcasing all the latest equipment, tours of the latest research projects at East Malling Research, a topical forum programme discussing hot topics within the industry and a viticulture area are all key features of the event.
Fruit Focus showcases every aspect of soft fruit, stone fruit, top fruit and viticulture.
Fruit Focus is located at East Malling Research Centre (EMR), Kent.
Vital statistics
| Demographic | 50% growers, of which 56% farm more than 50 hectares. 43% industry professionals. |
| Purchasing power | More than 63% plan to make purchases as a result of their visit |
| Re-visit rate | Over 78% of visitors already plan to visit next year’s event |
| Customer satisfaction | Nearly 70% of visitors think Fruit Focus is excellent or good |