The SPIKES brand is designed to broaden the appeal of athletics in the UK, then across Europe, and eventually on a global level.
Its website and tri-yearly magazine were created ahead of the 2008
Beijing Olympics when the International Association of Athletics
Federations (IAAF), backed by UK Athletics, teamed up with Haymarket Network.
The website
and magazine are both passionate advocates for the sport of athletics
and are positive ways of delivering information and raising public
awareness of some of the most talented people in the world.