| Who's Who

Haymarket Consumer Media

View management by Group or region

Patrick Fuller

Patrick Fuller is responsible for Haymarket Consumer Media brands across automotive and consumer electronics, with award-winning products such as What Car?, Autocar, Pistonheads, Stuff, and What Hi-Fi Sound and Vision generating a print and online audience of more than 10 million consumers a month. He also oversees digital development in the consumer media division.

Patrick has been a digital publisher for 14 years, working in Haymarket’s motoring and motorsport businesses, and sits on the executive board of the AOP, the body which represents publishers of quality digital content. He was appointed to Haymarket’s international leadership team board in 2009.

Patrick graduated with an English degree from Cambridge University and spent six months selling classified advertising space before training as a journalist at a local newspaper in Kent, where he gained his NCTJ qualification and met his future wife. They now have six children. His interests include cars, football… and arguing with teenagers.

Brian Freeman

As Chief Operating Officer of Haymarket Media Group, Brian oversees the company’s divisions in Germany, India and Asia, as well as supporting the Chief Executive with business in the UK and US. Brian is also responsible for all internal financial reporting, working in collaboration with every division across the Group. 

Following his graduation from the University of Exeter, Brian began his career at KPMG. He then joined Haymarket as a management accountant in 1989.

Brian became a director of Consumer Media in 1995 and joined the board of Haymarket Media Group in 2000 and the Haymarket Group board in 2012.

Brian has played an important part in setting up Haymarket’s international divisions, having been involved at the start of the company's international expansion in 1998, and is a board director for every overseas subsidiary.

Brian is also a director of Frontline, the UK’s leading magazine sales and distribution company, and is Chairman of Seymour International, the subsidiary of Frontline responsible for export magazine sales.

Mark Jeffries

Mark Jeffries, ACMA, is director of management accounts for Haymarket Consumer Media and the Network division.

Mark originally joined Haymarket in 1994, leaving for a role at British Airways in 1996. He rejoined the company 3 years later as a management accountant, and became head of management accounts for Haymarket Consumer Media in 2001.

He became a director of Haymarket Consumer Media in 2003, with day-to-day responsibility for the financial well-being of the group. Mark also oversees the finances of Haymarket Network.

He’s a heavy consumer of historical fiction, and has a strong interest in natural history.

Mark Payton

Mark Payton studied journalism at the London College of Printing in the late 80s, before cutting his teeth for two years as a reporter with a local London newspaper.

Mark has edited in just about every specialist magazine market, including photography, motoring, music, caravanning and even personal finance. He edited Haymarket’s two flagship buyer’s guides – What Car? and What Hi-Fi? Sound and Vision – during the mid-90s, then took on Stuff when Haymarket bought the title from Dennis in 2000.

Mark become digital editorial director of Haymarket Consumer Media (HCM) in 2006, with responsibility for the editorial quality of company’s growing portfolio of websites. In 2010, he became editorial director of HCM, with responsibility for all of its print and digital content.

Mark lives in Walton-on-Thames in Surrey, and can bore for England on the subjects of gadgets and magazine data tables.