| Who's Who

Haymarket Consumer Media

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Patrick Fuller

Patrick Fuller is responsible for Haymarket’s motoring and motorsport businesses. The two divisions’ award-winning brands include What Car?, Autocar, PistonHeads, Autosport, Classic & Sports Car, F1 Racing and CAT, and generate a global print and online audience of more than eight million readers a month.

Patrick has been a publisher for eight years, working in the group’s motoring and motorsport businesses. He joined Haymarket as a journalist in 1993, working as a sub-editor on Autocar and then moving to What Car? as deputy editor. In 1997 he became editor of Autocar and produced 175 issues before becoming publisher.

Patrick graduated with an English degree from Cambridge University and spent six months selling classified advertising space before training as a journalist at a local newspaper in Kent, where he gained his NCTJ qualification and met his future wife. They now have six children. His interests include cars, football… and arguing with teenagers.

Brian Freeman

As Chief Operating Officer of Haymarket Media Group, Brian oversees the company’s divisions in Germany, India and Asia, as well as supporting the Chief Executive with business in the UK and US. Brian is also responsible for all internal financial reporting, working in collaboration with every division across the Group. 

Following his graduation from the University of Exeter, Brian began his career at KPMG. He then joined Haymarket as a management accountant in 1989.

Brian became a director of Consumer Media in 1995 and joined the board of Haymarket Media Group in 2000 and the Haymarket Group board in 2012.

Brian has played an important part in setting up Haymarket’s international divisions, having been involved at the start of the company's international expansion in 1998, and is a board director for every overseas subsidiary.

Brian is also a director of Frontline, the UK’s leading magazine sales and distribution company, and is Chairman of Seymour International, the subsidiary of Frontline responsible for export magazine sales.

Mark Jeffries

Mark Jeffries, ACMA, is director of management accounts for Haymarket Consumer Media and the Network division.

Mark originally joined Haymarket in 1994, leaving for a role at British Airways in 1996. He rejoined the company 3 years later as a management accountant, and became head of management accounts for Haymarket Consumer Media in 2001.

He became a director of Haymarket Consumer Media in 2003, with day-to-day responsibility for the financial well-being of the group. Mark also oversees the finances of Haymarket Network.

He’s a heavy consumer of historical fiction, and has a strong interest in natural history.

Mark Payton

Mark Payton studied journalism at the London College of Printing in the late 80s, before cutting his teeth for two years as a reporter with a local London newspaper.

Mark has edited in just about every specialist magazine market, including photography, motoring, music, caravanning and even personal finance. He edited Haymarket’s two flagship buyer’s guides – What Car? and What Hi-Fi? Sound and Vision – during the mid-90s, then took on Stuff when Haymarket bought the title from Dennis in 2000.

Mark become digital editorial director of Haymarket Consumer Media (HCM) in 2006, with responsibility for the editorial quality of company’s growing portfolio of websites. In 2010, he became editorial director of HCM, with responsibility for all of its print and digital content.

Mark lives in Walton-on-Thames in Surrey, and can bore for England on the subjects of gadgets and magazine data tables.