With the highest circulation among top decision-makers in the direct marketing sector, Marketing Direct gives its readers a wide overview of developments in the industry.

Readers comprise client-side marketers from the largest players, leading agency management, creative and data analysts, as well as suppliers.

Other regulars include a monthly analysis of email marketing trends, profiles of leading client marketers and straight-talking columnists. Every month, the title takes an in-depth look, with an emphasis on practical advice, at particular sectors ranging from list rental to call centres or mailing and fulfilment houses.

Marketing Direct annually publishes the Power 100 list of the most influential people in the direct marketing universe.

The magazine also has a close relationship with the Direct Marketing Association, the leading trade body in the area, and publishes a three-page DMA section every issue.