Custom publishing allows our business partners to reach customers in a format specifically designed to meet their marketing objectives.

Some of our recently acclaimed efforts include the McKnight’s Career Guide, for professional development and staffing issues; Rehab Perspectives, for rehabilitation services; and the Dealmaker’s Handbook, covering development and financing issues.

Our tailored approach, which includes a turnkey option, lets our partners develop strong relationships with customers, present information in greater depth than might otherwise be possible, and place firms in positions of power.

Partnering with McKnight’s ensures exposure in an environment that everyone will instantly recognize and trust.

The American Society of Healthcare Publication Editors has honored McKnight’s custom, supplemental publications with both Silver and Bronze Awards in recent years.

The editors at McKnight’s write customized news stories each working day for our free newsletter, The Daily Update, which serves the industry like no other informational vehicle.

Editors acquire information from interviews, wires and other sources to produce tightly written, perspective-laden copy.

At 60-plus news stories per month, this essentially amounts to another magazine worth of editorial content each month.

Although the content is succinct and appears without a byline, this is no wire-ticker or information dump. Everything in The Daily Update is written by McKnight’s staff members specifically for the publication. Published items are regularly referred to in other places, including industry publications, analysis and congressional testimony.

The Daily Update is sent each business day to 5,000 opt-in subscribers, who frequently forward it along to non-subscribers.