The MM&M Awards , launched in 2004, has quickly become the premier program for recognizing creativity and marketing effectiveness in healthcare communications.

Offering 24 categories, including media buying, PR, digital marketing, direct marketing and numerous creative awards, the MM&M Awards submissions are judged by a panel of around 50 of the finest leaders and thinkers from across healthcare marketing, including a number of key executives from pharmaceutical companies, as well as an array of agency principals and other major industry figures.

The results of the awards are withheld until the spectacular black tie presentation event in New York City each autumn. Last year’s program attracted almost 700 entries and a similar number of guests to the ceremony and the signs are that it will continue to get bigger and better each year.