Autocar is delighted to announce its continued media partnership with the Dunlop MSA British Touring Car Championship.
Following an initial successful three-year period, this latest agreement will see Autocar associated with the country’s most popular motor sport series for a further two years.
The variety of cars from manufacturers present on the BTCC grid is reflected by the rich diversity of automotive content covered in Autocar magazine and online at autocar.co.uk.
The relationship has provided opportunities for some captivating features and videos and since joining forces with the BTCC, Autocar journalists have driven the title-winning Honda Civic Type R on track, learned race day tactics with Team BMR, received track tuition at Knockhill from Gordon Shedden and shadowed Dunlop’s tyre technicians.
As part of the deal the Autocar logo will feature on every BTCC car, podium and interview backdrop during the 2017 and 2018 Dunlop MSA British Touring Car Championship seasons.
Matt Burt, Autocar Editor, said: “We are delighted to be entering into this media partnership with the BTCC. We’ve seen the championship go from strength to strength in recent years and feel that it’s absolutely ideal to continue to be involved.
“We’re looking forward to following the racing, the teams and personalities during the 2017 and 2018 seasons and bringing more great BTCC features, news and videos to the UK’s biggest community of car enthusiasts and buyers”.
Alan Gow, BTCC Series Director, said: “This is great news for both the BTCC and Haymarket Consumer Media, with our long-standing partnership having been further enhanced with this latest agreement.
“Joining forces to appeal to current fans – whilst attracting new followers to both the championship and Haymarket’s publications – was always at the forefront of our thinking, and the agreement proved hugely successful. The expanded coverage in Autocar is testament to the BTCC’s appeal.
“Having locked-down our major broadcasting and sponsorship agreements until 2022, this latest media deal adds yet further stability to our burgeoning series.”
For further information, please contact Anna Templeton, Communications Manager (firstname.lastname@example.org or +44 (0)20 8267 5824).