FourFourTwo announces new partnership in the Middle East

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Continuing its global expansion, FourFourTwo has announced a new digital partnership in Arabia with Motivate Publishing, the GCC's leading premium publisher of multi-media brands.

 

Covering all aspects of Middle East football – including club and international teams – as well as all the best from the top leagues around the world, FourFourTwoArabia.com will be available in both English and Arabic editions. Under the terms of the new deal, FourFourTwo will provide the local partners with digital content – such as analysis, interviews and opinion – to give them the inside track on the beautiful game.

Ian Fairservice, Motivate’s Managing Partner and Group Editor-in-Chief said: “Launching FourFourTwoArabia.com is an exciting opportunity for Motivate. We look forward to creating a new channel for the avid football fan that will add to Motivate’s growing digital presence in the region.”

Mark Evans, Motivate’s Group Editor said: “The launch of FourFourTwoArabia.com will be huge for football fans in the region. We intend to get under the skin of all the major leagues in the Middle East, including Saudi Arabia, Egypt and the UAE. And as a massive football fan myself, this really is a dream job.”

Launched in the UK in 1994, FourFourTwo has grown to become the market leader, with licensing partners across the world, thanks to its insightful, knowledgeable and fun content. FourFourTwo is positioning itself for strong growth in new markets and distribution channels reaching football fans around the globe, connecting with more than 20 markets through global partners. FourFourTwo now has several digital partnerships, advancing a strategic vision to build digital capabilities in pursuit of becoming the world’s market-leading football media brand.

Jamie Wilson, Haymarket Consumer Media's Group Director, said: “I'm delighted to welcome our new partnership for FourFourTwo. The agreement is a great example of the ways we are working with partners around the globe to extend our brands and take our content to new audiences.”

 

If you are interested in a partnership with FourFourTwo to bring football news and analysis to your readers, please contact partnerships@haymarket.com

For further information on this story, please contact:
Christie H. Kristensen, International Partnership Account Manager
Tel: +44 (0) 20 8267 5057
Mobile: +44 (0)7876 258217
E-mail: christie.kristensen@haymarket.com

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