Haymarket licenses FourFourTwo to Fox Networks Group in Southeast Asia

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Haymarket Media has today reached an agreement to license its popular football media brand FourFourTwo in Southeast Asia to Fox Networks Group in Singapore.

This agreement includes the digital operations of the brand in Singapore, Malaysia, Indonesia and Thailand and will commence on May 1st 2018.

Since launching in 2013, FourFourTwo has experienced a period of rapid growth in the four markets peaking at 3 million monthly unique users online and a monthly social reach in excess of 50 million.

FourFourTwo’s Global Brand Director Andy Jackson said, “We’re delighted to have reached agreement with Fox to continue to the great work our team has produced over the last five years to establish and grow the digital footprint of the brand in the region and in Fox Sports Asia I believe we’ve found the perfect partner to build on this solid base and take the brand forward. I look forward to working with the Fox Sports Asia team to achieve this in the future.”

 

For more information please contact:

Haymarket Media Group – Chris Taylor, Director of Communications

T: 07980 221 942

E: chris.taylor@haymarket.com