New York, July 31, 2018 - Mary Manna Anderson, a global healthcare communications professional with 30 years of experience in the industry, has joined Haymarket Media, Inc. as President of Haymarket Medical Education & Medical Affairs. She will oversee two key business entities—Haymarket Medical Education, the Continuing Medical Education division of the company, and PRI Healthcare Solutions, the custom medical education agency.
“Both HME and PRI are well known and well regarded in the industry with strong client bases and equally strong traditions of excellence,” says Lee Maniscalco, CEO of Haymarket Media, Inc. “As we seek to grow these businesses, expand our reach, and make additional investments in medical education in a highly competitive environment, we will benefit from the unique combination of experience, expertise, and innovation Mary has to offer.”
Anderson adds: “I’m excited to lead a medical education practice with an impressive content focused heritage, a suite of channels that provide clients access to over two million HCP targets and relationships to the clinician advisors across all the key disease categories.”
Anderson comes to Haymarket from Ogilvy CommonHealth Worldwide Medical Education, where she led the company’s international Medical Education and Scientific Communication division for 13 years. Her leadership and team-building contributed to a decade of year-over-year growth. She also diversified the business, starting a peer-reviewed publication business, introduced a suite of medical affairs services and integrated digital as a backbone to the medical education offering.
“Mary brings a diverse set of business and communications and team building skills that will serve us well as we continue the growth of HME and PRI,” said Maniscalco. “Of equal importance is her belief that providing quality educational products and services to healthcare professionals wherever they consume content results in improved patient care and better quality of life—a common philosophy and strong underpinning of the Haymarket organization.”
Reporting to Anderson will be Matt Holland, General Manager of HME, and Tammy Chernin, General Manager of PRI Healthcare Solutions. Anderson will be based in Paramus, NJ, and will report to CEO Maniscalco.
Earlier in her career, Anderson was recognized as an industry Rising Star by the Healthcare Businesswomen’s Association. She remains active volunteer with HBA most recently as regional director for the organization’s mentoring program. She was also named to the prestigious PharmaVOICE magazine 100, which recognizes life science professionals who inspire through their innovative and motivational approaches.
Anderson began her career as Public Relations Manager for Savvy magazine before moving into healthcare communications and joining The Network for Continuing Medical Education, where she produced CME programs for hospitals under a yearly grant from Hoffmann-LaRoche. She then spent 7 years at MPE Communications, a custom healthcare publishing company, spending approximately half of her time in business development before starting her own medical education division for a small private advertising agency.
She earned her degree in journalism and economics from New York University’s School of Arts and Sciences. While on campus she served as president of AIESEC, a nonprofit organization that promotes youth leadership globally through internships and volunteer opportunities.
“We’re thrilled to have Mary with us in this important new leadership role,” said Maniscalco.
About Haymarket Media, Inc.:
Haymarket Media, Inc. creates award-winning specialist content for international audiences. It is the U.S. division of Haymarket Media Group, headquartered in the United Kingdom.
The company has 72 market-leading brands in 20 offices across six countries, connecting people and communities across digital, mobile, print and live media.
Although Haymarket’s portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients. It is this uncompromising focus that has earned the trust of millions worldwide.
Haymarket Media, Inc.’s brands include PRI Healthcare Solutions, Haymarket Medical Education, PRWeek, MPR, The Clinical Advisor, SC Media, and MM&M.
Mary Manna Anderson