Haymarket Network becomes Wonderly as Haymarket Media Group relaunches its content marketing agency.
28 February 2019, London: Haymarket Media Group announces the creation of Wonderly, as it boosts its content marketing division with a bold new strategy and offering that challenges conventional multi-channel marketing.
With the media landscape changing faster and more radically than ever before, Wonderly’s mission is to equip brands with all the skills they need to be world-class at ‘owned’ media.
The name captures the spirit of the agency and the people who work there, and derives from the feelings they aim to evoke when people experience their work.
Adding collaborations to its core services, the agency is also introducing the ‘Wonderly Way’ – an insight-driven process that draws on all skills to deliver the optimum owned media strategy for each client. This underpins creativity with consumer behaviour and needs, reaching out to people through only the most appropriate touch points.
Issie Peate, Wonderly MD, says: “This is not a name change for change’s sake. We’ve fundamentally reappraised the way we work and what we offer, and we believe that relaunching sends out the message that we offer a fresh way of thinking in what has become an increasingly complex - and often confusing - industry for businesses and brands seeking to get their voices heard.
“It ensures our clients’ conversations are always relevant and consistent, and delivered to the right audience through the right channel at the right time. It brings greater synergy to all those capabilities – content, digital and audience - that our clients have come to expect from us for the past 20 years.”
Haymarket’s CEO Kevin Costello says: “For the past 60 years, Haymarket has understood the power of content to create valuable relationships with our audiences. Content marketing is one of our three core business models. Now Wonderly is set to transform the way brands connect with their customers - inspiring trust, loyalty and advocacy to unlock growth.
Issie Peate - Managing Director
Haymarket Media Group
Roxanne Newell - Communications Manager
For more than 20 years Haymarket Network - now Wonderly - has worked in a broad range of sectors ranging from automotive to athletics, from horticultural to finance. The agency prides itself in the longevity of its relationships with brands that currently include The British Army, VWG, International Baccalaureate, The FA, The IAAF (International Federation of Athletics Associations), and the Tillington Group of garden centres.
About Haymarket Media Group:
Haymarket Media Group creates award-winning specialist content and services for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany.
Our consumer and professional brands connect people and communities across digital, mobile, print and live media platforms. Although Haymarket's portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients.
Haymarket's brands include What Car?, Autocar, Campaign, PRWeek and Finance Asia.