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05 Oct 2011 12:39

HAYMARKET APPOINTS HEAD OF SEARCH TO SUPPORT DIGITAL GROWTH

Drew Broomhall, currently the Head of Search Engineering at News International, will help with the business and editorial strategy of Haymarket Consumer’s growing portfolio of specialist sites, including WhatCar?, Pistonheads, Stuff, Autosport, What Hi-Fi?, Sound and Vision and Autocar.

Reporting into Haymarket Consumer’s Editorial Director, Mark Payton, Broomhall joins the division on January 2.

He will work hand-in-hand with Haymarket’s publishing, editorial, business and technical teams across every aspect of the portfolio – from classifieds to car purchase research to pay wall optimisation.

Drew’s previous roles include Search Editor at Times Online, Editor of ntlworld.com, Events Producer at Yahoo! UK and online journalist at XFM Online.

‘I’m absolutely delighted that Drew is joining us,’ said David Prasher, Haymarket Consumer’s Managing Director. ‘He brings proven expertise in an area that’s crucial to our business. I'm excited at the new avenues that it will open for us.’

‘I am really looking forward to joining Haymarket,’ said Broomhall. ‘They have a fantastic array of titles which make for great digital products, and I believe there are many opportunities to make them even more successful.’

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