28 Feb 2012 12:00
Classic & Sports Car celebrates 30th anniversary with biggest-ever issue
Haymarket Media Group title Classic & Sports Car, the world’s biggest-selling classic car magazine, is marking 30 years at the top with a bumper 420-page April issue that goes on sale on 1 March 2012.
The door-stop edition is the largest issue of Classic & Sports Car (by some 88 pages) and has the second-largest pagination of any magazine ever produced by Haymarket Consumer Media.
As well as more than 100 feature pages on the most desirable classic cars in the world, headed by a test of the cream of the high-performance crop from 1982, this very special edition of Classic & Sports Car also celebrates some of the highlights from the magazine's 30-year history.
'The whole C&SC team has put in a mighty effort of the past five weeks,' says Magazine Editor Alastair Clements.
'We made it our ambition to offer readers as much fresh content as we could rather than spending too long revisiting past glories, and as a result we have more features – and more feature pages – than ever before, headed by an epic road trip in our favourite performance bargains of 1982, the year of the magazine's birth.'
Despite it being twice the size of a normal issue of C&SC, the anniversary edition – which is part of a year's worth of celebrations for the magazine – will be sold at the usual price of £4.70, and Haymarket hopes that it will soon become a collectors' item.
Tim Bulley, Publishing Director, said: “I want to give a massive thank-you to the C&SC editorial team for working tirelessly , with many late nights, to produce such a high-quality special edition that is packed full of fantastic features.
'And let's not forget the ad sales team whose clients, many of whom have been advertisers since the very first issue in April 1982, have embraced the anniversary with great enthusiasm. Our expert team has helped to create a number of unique campaigns for advertisers wishing to do something extra for our readers. The result is a whole host of interesting specials that add value to the overall reader experience.'
Ben Guynan, Advertising Director, said: 'Our campaign started back in October last year when we approached our regular clients on the opportunity. The interest and general good will to do something with this milestone issue was overwhelming.'
'The challenge was to work more creatively with clients to differentiate their messages and ensure that they stand out. The sales team had to remain 100% focused to deliver the volume and revenues required to ensure that we hit the target of a 400-page issue – and, as a result of all that hard work, we pushed that up to 420. Given the current economic climate and strength of the web, this is a fantastic achievement and demonstrates that print media remains a trusted platform for advertisers.'
James Elliott, Group Editor, said: 'Producing a magazine twice the usual size was a challenge, but the team threw itself into it with immense enthusiasm. The result is a truly memorable, special and huge magazine that we hope readers will go for in big numbers... and cherish for years to come.'
The 30th Anniversary issue also coincides with the debut of Classic & Sports Car's new digital edition on the Apple Newsstand.
Watch below a video of Classic & Sports Car's special issue covers being printed.