‘Must-read’ medical journals win US awards

Two magazines from Haymarket’s strong US medical stable recently won gold and silver for Healthcare Business Publication of the Year in the MM&M Awards in New York.

Judges said the Clinical Advisor won gold for producing a “must-read” issue each month that is both practical and compelling.

Runner-up, the Journal of the American Academy of Physician Assistants (JAAPA), was praised by judges for its striking redesign as well as the high quality of its editorial content.

The MM&M Awards were announced on November 1 at a black-tie event for 800 at the Tavern on the Green restaurant in Central Park, New York.

The organisers, MM&M magazine, say the awards “champion creativity and effectiveness in healthcare communications”. Online publishing, direct marketing, PR and interactive media are some of the disciplines the awards recognise.

Launched in 2004, the awards this year accepted 750 entries in 24 categories. A panel of 47 judges included key figures in the US healthcare marketing industry.

JAAPA is published by Haymarket for the American Academy of Physician Assistants, which represents US healthcare professionals licensed to work with patients under a doctor’s supervision.

The Clinical Advisor also reaches physician assistants, as well as nurse practitioners, with a circulation of 120,000 US-wide. Case histories dominate the magazine, which counts legal experts in medical malpractice among its health-professional contributers.

Finalists for Healthcare Business Publication of the Year also included Diversion, Hearst’s travel and leisure magazine for doctors, and the pharmacists’ title Drug Store News.

MM&M magazine is Haymarket’s US medical, marketing and media journal. For a complete list of MM&M Awards winners go to mmm-online.com .