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16 Aug 2012 12:44

Flagship football title FourFourTwo scores high in magazine ABC sales

Haymarket Consumer Media’s flagship football title FourFourTwo has confirmed its position as one of the UK’s leading men’s magazines by posting strong growth in the latest Audit Bureau of Circulations (ABC) magazine sales figures, while innovating in the digital arena.

FourFourTwo was the star performer in the latest ABC results for the period between January and June 2012 with sales up 19.9% year on year to a total circulation of 96,240. These outstanding figures are the result of a deep understanding of the target audience allied with high-quality editorial content.

2012 is already turning out to be an astonishing year for FourFourTwo. Not only has the brand increased its market share, its innovative mobile app - Stats Zone - won three awards at this year’s AOP Digital Publishing Awards, including the coveted Grand Prix 2012.

Hugh Sleight, Brand Director, FourFourTwo commented: ‘We’re naturally delighted with these latest print results, which are just reward for all the hard work, teamwork and creativity of everyone involved. As a lover of magazines, it’s great to prove that print’s not dead. Combined with the great strides we’ve made with our digital products - FourFourTwo.com, FourFourTwo Performance and Stats Zone - we’re now in a very strong position to continue to grow our business both in the UK and globally.’

David Prasher, Managing Director, Haymarket Consumer Media, commented: ‘I am delighted with the exceptional performance of FourFourTwo on the newsstand for the first half of 2012. Such growth in a particularly challenging marketplace is a remarkable achievement and shows that a maintained focus on and investment in high quality, specialist magazines, pays off.

‘In our other sectors, despite a tougher newsstand environment, we’ve performed better as a publisher than all of our major competitors. On top of that, our brands are experiencing ongoing growth of their online and digital audiences and revenues.’

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