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03 Nov 2008 17:41

Haymarket buys into travel magazine Wanderlust

Wanderlust’s 100th issue
Wanderlust’s 100th issue

Wanderlust – the UK’s leading travel magazine and website – is today partly owned by Haymarket Consumer Media.

Travel writer and subscriber Bill Bryson says: “there simply isn’t a better magazine for the serious traveller.”

Haymarket joins two other private investors – John Brown and Mark Ellingham – in backing Wanderlust. The majority of the business is owned by its editor-in-chief and publisher, Lyn Hughes, who retains her shares in the company. Lyn founded Wanderlust in 1993 with her late husband Paul Morrison.

Kevin Costello, managing director of Haymarket Consumer Media, said today that Haymarket had admired Wanderlust as a magazine and a business for many years.

“It’s a great family firm, like Haymarket,” he said. “Lyn Hughes has done an outstanding job in creating a magazine and website that, uniquely, serves the interests of independent travellers who value intelligent, inspirational travel ideas, reviews, advice and guidance.”

He also went on to highlight the “the massive online potential” of the enterprise.

“This is a strategic investment that offers strong synergies with what we do in print and online, where our specialist, authoritative brands have shown just how well they can prosper digitally and internationally,” he said.

Lyn Hughes said today: “This is a further important step in Wanderlust’s development as we near another milestone with our 100th issue later in November. It will be marvellous for us to have Haymarket joining us with all its digital experience and becoming part of the ethos that Paul Morrison and I believed in so passionately when we established Wanderlust.”

“Haymarket understands not only high-quality specialist publishing both in print and online but also what goes into developing family businesses in the right way.”

Wanderlust will continue to be published by its existing team in Windsor, with Kevin Costello joining its board of directors.

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