05 Jan 2009 00:01
Awards draw world’s advertising creatives to New York
New York recently played host to a truly global gathering of
advertising’s leading creative lights – all in the name of the 31st John Caples International Awards, presented by Haymarket’s DMNews.
The 70 creative directors – from agencies in the Middle East, Asia,
Europe, South Africa, Australia, Canada, the US and the UK – paid their
own expenses to meet in Manhattan. Over four days, they made their pick
of the world’s best work in direct and interactive marketing.
editor-in-chief Cara Wood said: “The judging days really brought to
life for me what Caples have been about for the last 30 years – an
international forum for creative directors to touch, feel and analyse
the best work of the past year.”
This year’s awards are the first that the 30-year-old non-profit
group Caples has held in partnership with Haymarket Media, the New-York
based publisher of direct marketing title DMNews.
is about capturing the ongoing efforts and creative achievements of the
community,” said Wood, “and to play a larger role in this award is the
next step in terms of supporting the international direct marketing
An additional first for 2009 is the Student Campaign of the Year Award,
a contest for American university students to find a creative solution
to a real-world direct and interactive marketing challenge.
All winners will be announced on March 19, 2009, at a gala dinner in New York’s Capitale ballroom.
On the same day, DMNews
and Caples will also hold a first-time conference where international
creatives will debate current industry topics, learn and test new
strategies in workshops.