08 Aug 2007 08:30
blueboomerang.com game gets them talking
, Haymarket’s online business directory, has been creating a stir with its new agency-challenge game.
Based on a surreal cartoon office scene, it includes 32 elements representing the name of an advertising, digital, direct marketing or media agency. As an interactive viral, it allows users to type their answers into the field and keep score as they progress.
The aim was to raise
’s profile within the marcomms sector, using an engaging interactive game to represent the site’s forward-thinking, vibrant nature.
The illustration was done by Dutch artist Merijn Royaards, while HBI brought the concept to fruition.
Industry leaders Andrew Girdwood (Big Mouth Media) and Jon Clarke (Mediastarz) have already mentioned the game on forums.
to see how you get on!