Marketing’s sporting side on show at first industry triathlon

Marketing’s first triathlon

The UK’s first Marketing Industry Triathlon has showcased the close link between marketing and sport while also raising money for charity.

Marketing magazine news editor Edward Kemp, who helped organise and took part in the event, said: “Brands play a huge role in making sport what it is and in contributing to the glamour of sport but also, at a grass roots level, in supporting sporting events.”

Raising money for charity and networking with industry peers were also on the agenda for 500 marketers who took part in the swimming, cycling and running challenge at Dorney Lake in Eton on July 10.

Ian Sanderson, chairman of organising partner the Contact Group, said: “The Marketing Industry Triathlon has three purposes: firstly, to raise money for charity – we aim to raise one million pounds over five years. Secondly, to unite all agencies and clients together and have one big marketing day. Thirdly, to have a great day out.”

The event raised money for charities including CLIC Sargent and the Alzheimer’s Society. It was organised by Marketing magazine, marketing services firm The Contact Group, multisport event manager Human Race and the Marketing Communication Consultants Association (MCCA)

Race results can be found on the Human Race website.