Singapore firm launches What Hi-Fi? Sound and Vision

A Singapore-based publisher has launched an edition of What Hi-Fi? Sound and Vision magazine in Singapore, which will also be distributed in Malaysia and Brunei.

WHF Asia Pte Ltd is publishing the home entertainment title under licence from Haymarket Media Group.

The 116-page launch issue of What Hi-Fi? Sound and Vision ASEAN was on newsstands in Singapore from August 1 with a cover price of 12 Singapore dollars (about £5, or just over 8 US dollars). WHF Asia began with a print run of 10,000, but the company plans to add readers in Malaysia and Brunei to its circulation in coming months.

Edward Marr, Haymarket’s licensing manager in Asia, said that he was confident the title would find loyal readers in the region, where there is a solid and growing demand for high-end home entertainment equipment.

“What Hi-Fi? Sound and Vision is already the world’s number one home entertainment magazine with more than one million readers globally,” said Clare Newsome, the title’s brand director at its UK headquarters. “This launch, as with any new edition, is exciting for us because a whole new group of readers will find out why What Hi-Fi? Sound and Vision is the most trusted and recognised buyers guide for consumer electronics – we keep pace with the industry and our readers’ interests, but we’re also fearless when it comes to challenging accepted wisdom.”

Haymarket publishes What Hi-Fi? Sound and Vision in the UK and India. Editions are also published under licence in France, Indonesia, Russia, Serbia, South Africa, Spain and Thailand.