30 Oct 2009 17:05
Hi-fi awards expected to influence Christmas lists
Haymarket’s What Hi-Fi? Sound and Vision magazine has once again come up with an ideal shopping list for music and movie-lovers, just ahead of Christmas.
The What Hi-Fi? Sound and Vision Awards were announced recently in a special issue of the magazine, and on the brand’s purpose-built microsite.
The Awards issue is expected to have a direct effect on home entertainment purchases by its readers over Christmas, whether they are buying a TV, hi-fi, home cinema system, portable player or indeed any other home entertainment product.
Retail research specialist GFK NOP has previously measured spending trends across the consumer electronics industry, and can point to sales spikes that correlate to What Hi-Fi? Sound and Vision’s key Product of the Year winners.
Editor Dominic Dawes says: “Our Awards are eagerly awaited by consumers up and down the country, looking for advice and a seal of approval before they spend their hard-earned money. As a result, the What Hi-Fi? Sound and Vision Awards have a massive impact on the consumer electronics industry.”
There are no shortlists for the Awards and winners are kept strictly secret to the public until the on-sale date of the magazine.
The Awards are decided – as are all What Hi-Fi? Sound and Vision’s reviews – after exhaustive comparative testing by the magazine’s team of expert reviewers, in six purpose-built testing rooms in Haymarket’s Teddington Studios site.