23 Nov 2009 12:18
PRWeek moves to strike print–web balance
PRWeek, the Haymarket title for UK public relations, is making some changes to its print title to strike a balance between print and web, according to editor Danny Rogers.
In his recent editor’s comment, Rogers discussed the changes, including cutting some news pages to make way for more analysis and adding another page for reader views as expressed on the website as well as a summary of the main content online.
“The changes reflect the fact that PRWeek is publishing an increasing amount of content online – five or six fresh stories first thing each morning, and throughout the day,” added Rogers. “While we still break major, exclusive stories in the magazine, we are aware that the print title needs to offer a weekly round-up of news, more analysis of the issues and trends behind the news and practical advice on PR careers.”
The changes also reflect a growing number of online users, which has doubled in the past 12 months and is nearing 80,000 users per month. However, Rogers points out that there has been no decline in the loyalty to the print product.
PRWeek will be commissioning research in 2010 to ask its readers what other changes they would like to see in print and online.
The research will be one of PRWeek’s initiatives to mark its 25th anniversary.