Brand Media site aims to link brands with film projects

Haymarket Brand Media has launched a new educational website, www.filmbrandconnections.com, created for the UK Film Council and specialist agency Film Tree.

Filmbrandconnections.com is designed to increase awareness and understanding of the opportunities that the UK film industry offers to brands, and to provide a forum for brand and agency managers to connect with the film industry and learn how it works.

Edward Sharp, a partner at Film Tree, said: “We believe that filmbrandconnections.com will communicate our core message that the world-beating creativity and commercial success of the UK’s film industry is increasingly available to brands who want to create the most effective branded entertainment campaigns and will also provide a clear pathway for brands to find a movie project that matches their needs. The door is open!”

An online advertising campaign created by Haymarket Brand Media will run across a number of Haymarket titles such as marketingmagazine.co.uk, Brand Republic and digital news bulletins during 2010 and 2011.