Autocar India joins Maruti Suzuki to promote road safety

Japanese–Indian automaker Maruti Suzuki and Haymarket’s Autocar India magazine are joining together for a competition designed to help make Indian roads safer.

The Maruti Suzuki – Autocar Young Driver 2010 competition will test its young competitors’ knowledge of traffic rules, awareness of road safety and real-world driving skills.

“India has the worst road safety records in the world with the maximum number of road related deaths,” said Hormazd Sorabjee, editor of Autocar India. “Autocar India believes that the lack of proper driver training and a lax licensing procedure is the root cause for the high death toll on the Indian roads.

“The Young Driver programme is aimed at creating a culture for road safety amongst the youth by highlighting the importance of sensible and safe driving skills to make Indian roads more safe.”

The winner will get a Maruti Suzuki A-star car and become an ambassador for safe driving.

Maruti Suzuki’s Mayank Pareek said: “Being India’s leading car manufacturer, we are committed and responsible to promote safe driving and improve road safety. This event is just one of our endeavours towards achieving safer roads for India. Since Autocar India shares our enthusiasm for this cause, we are pleased to partner with them on this event.”

From a Campaign India story.