19 Mar 2010 14:42
VIDEO: Agencies compete in C&IT challenge
The communications agency DRP Group has won Conference & Incentive Travel’s first Agency Challenge Live by creating a vibrant yet informative campaign to celebrate the title’s new look.
DRP’s presentation included two witty viral films promoting the brand’s new logo and design.
“Our rationale was to give the magazine a personality everyone can relate to, creating a real sense of loyal ‘relationship’ between the reader and the magazine,” said DRP creative director Richard Hingley.
From a citmagazine.com story by Yasmin Arrigo.