31 Mar 2010 10:00
Classic & Sports Car partners with Renault for e-zine
Classic & Sports Car magazine has released its first e-zine, a customer project in partnership with the carmaker Renault UK.
The digital magazine follows an exclusive print special by Classic & Sports Car for Renault to support the launch of its new Twingo Gordini model.
“Rather than focus on the heritage of the Gordini brand name, Renault preferred to have the content aimed more at the chic Gordini lifestyle,” said Ben Guynan, advertising director at Classic & Sports Car.
The Twingo Gordini is Renault’s tribute to their popular 8 Gordini model of the 1960s – a compact but fast car that was also a favourite of French filmmakers.
The e-zine brings Gordini up to date with a list of ‘essential Gordini tracks’ featuring music from the likes of Daft Punk and M83, and a new take on classic French drives.