Haymarket rebrands Media magazine as Campaign

Asia-Pacific

From September 2010, all existing Media products, including awards, conferences and online, will carry the Campaign name and form part of a Campaign-branded network covering the Asia-Pacific region, India, the Middle East and the UK.

Campaign Asia-Pacific, which supersedes the fortnightly Media, will launch as an all-new, subscription-based monthly with a circulation of 15,000 copies on September 20 at the Spikes Asia Festival in Singapore.

This rebranding will make Campaign Asia-Pacific an integral part of a growing global network connecting the marketing, advertising and media communities across the world’s major markets and providing them with essential news, information and insight.

The portfolio includes the campaignasia.com network of websites, launched in June 2010, comprising a regional site and local sites serving the Singapore, Hong Kong, China and India markets. The sites deliver daily up-to-the-minute news and opinion, plus a searchable archive of more than 50,000 articles, case studies and research data.

News, video, podcasts, blogs, the latest creative work and user-generated content will form the basis of free content online. Premium content, available only to subscribers, will include all archived material, research and case studies.