29 Sep 2010 10:15

Campaign Asia-Pacific launch

A week after Campaign Asia-Pacific launched in Singapore at Spikes Asia, the industry has come forward with their reactions to the new title.

More than 300 guests attended the launch party at the Mandarin Oriental Hotel in Singapore to receive their copy of Campaign Asia-Pacific ’s 116-page inaugural issue.

Campaign Asia-Pacific, which supersedes the fortnightly Media, is a new, subscription-based monthly magazine with a circulation of 15,000 in an all-new design. The new magazine dives deeper into the key issues of the month, uncovering the performance of agencies and individuals, examining topical questions, giving essential career advice plus a 16-page section of industry insight. Campaign Asia-Pacific launched with 9,000 paid-for copies.

Some of the illustrious guests joining Haymarket Media Group founder and executive chairman Lord Heseltine at the launch party included Sir Martin Sorrel, CEO of WPP Worldwide, David Jones, CEO of Havas Worldwide/ Euro RSCG Worldwide, Bob Jeffrey, chairman and CEO of JWT Worldwide, Tom Bernadin, chairman and CEO of Leo Burnett, Andrew Robertson, president and CEO of BBDO Worldwide and Howard Draft, executive chairman of Draftfcb.

These were joined by a number of the region’s creative, media and PR agency heads, as well some of Asia-Pacific's leading client marketers.

Here is what the industry has to say on Campaign Asia-Pacific “This is a good start to a long-running Campaign” said Chris Thomas, chairman & CEO, Asia BBDO/Proximity Asia.

“I couldn’t wait to get into my copy of the new Campaign Asia-Pacific and it delivered on all of its promises. It was a quality, thought provoking and in-depth read, covering both brave and highly relevant industry subjects. Congratulations to the team at Haymarket on a wonderful start. Look forward to the next issue!” said Cheuk Chan, CEO, PHD Asia-Pacific.

 “I believe the whole industry is fully supportive of the move to a deeper format with more thought leadership. Time will tell if this helps Campaign –and Campaign helps our industry – to be taken more seriously.” said Paul Heath, CEO, Ogilvy & Mather Asia-Pacific.

“Campaign is the 3G upgrade we have been waiting for. The bandwidth and apps on the new title are exceptional and its objectives will be fun to be involved with over the next few months. I believe it will help the whole industry enormously in highlighting the key challenges. And opportunities we all face in our communications roles.” said Barry Cupples, CEO, Asia-Pacific, Omnicom Media Group.

“At last, the magazine we have been waiting for. Depth, breadth and glossiness all in one great package. Who says print is dead? A proper meaty, shiny read that does our industry credit. Something I can show my dad at last. Already the one and the only industry magazine worth sitting down with and picking up more than once.” said Mark Patterson, CEO Asia-Pacific, GroupM.

“Campaign is meaty, beaty, big and bouncy...well-designed, with wide-ranging and fresh content, and makes me look good reading it in the Cathay Pacific lounge.” Craig Briggs, managing director, Asia, Brandimage – Desgrippes & Laga.

“Campaign seems to be a positive step up from where Media has been – the fact they are now investing the time to dig deeper into markets such as China, India and Indonesia shows that they have seen the future – and the future is bright,” Shu Fen Goh, principal, R3.

“The region that is powering the future of our industry now has a powerhouse industry bible to match.” Kevin Ramsey, CEO Asia-Pacific, Publicis

The pictures of the Campaign Asia-Pacific launch party are available on our website.