18 Feb 2011 11:38
PRWeek US lands prestigious editorial award
The PR Week US editorial team won gold for ‘Best Issue’ in the B-to-B Design, Advertising and Marketing sectors at the recent Eddie Awards ceremony in New York City.
PRWeek’s successful entry for ‘Best Full Issue’ was its September 2009 edition, which contained items including a column from Virgin’s Sir Richard Branson, an in-depth interview with cover star Allison Gollust from NBC Universal, and an agenda-setting feature about healthcare reform and the communications challenges associated with it.
Organised by Folio Magazine, the Eddie and Ozzie Awards are the US magazine industry’s largest and most prestigious contest celebrating editorial and design excellence. They recognise the best work across all sectors of the magazine industry and attracted over 2,000 entries.
The award was further recognition for progress made since PRWeek’s redesign in June 2009 transformed a news-driven tabloid weekly into an in-depth feature-led monthly anchored by impactful black-and-white covers highlighting elite industry figures.
The snappily designed and beautifully written new print edition led Pfizer’s global head of media to exclaim: “Wow! It’s like PRWeek has grown up, as well as the industry.”
The PRWeek US brand was also recognised in the 2010 Haymarket Awards, winning ‘Outstanding Product – Best Business Brand’, ‘Best Sales Team’, and the ‘Chairman’s Award’.