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| Business Media

12 Apr 2011 16:13

MIMS launches iPhone app

MIMS, the prescribing reference for healthcare professionals, has just launched a new iPhone application. MIMS has been available in print, updated every month, for over 50 years and in recent years online via www.mims.co.uk. The launch of the iPhone app provides a convenient companion for the print and online versions.

MIMS is accessed over 453,969 times every month by UK general practitioners.

Key features of MIMS for the iPhone:

  • A predictive search to quickly find information on over 2,000 products
  • Search or browse by brand or generic name
  • Find products by manufacturer and therapeutic area
  • Clinical calculators

Developed by the MIMS editorial team and USBMIS, the app can be downloaded from iTunes for £5.99, a one-off charge that accounts for the monthly updates as per the printed edition.