Haymarket Network’s specialist knowledge of the consumer electronics market enabled a rapid response when Samsung wanted to showcase its latest Smart appliances in a new mini-magazine. Using in-house expertise, a top quality product was completed in just two weeks from initial client briefing.
Next Big Thing features five of the most technologically advanced products from the Samsung range: the thinnest Smartphone in the world; an internet-connected 3D TV; a professional-quality compact digital camera; a super-strong notebook PC; and the most eco-friendly washing machine ever. Its primary distribution channel is service engineers handing out the mini-mag during home visits.
The visual approach is vibrant and graphic, and there’s no geek-speak in the 12 pages. Instead, complex and sophisticated subjects are brought to life through informative and accessible content designed to increase awareness and generate desire. Readers are left with a clear understanding of how Samsung’s latest technology can change their lives, and the magazine ends with a competition to win every item featured inside.