The Clinical Advisor website, ClinicalAdvisor.com , went live in February 2007.

Links are in place to forward readers to sister publications Monthly Prescribing Reference and McKnight’s Long-Term Care News .

In addition, the ‘We’ve got answers’ button transfers users to another Haymarket publication, Cortlandt Forum .

This interactive site lets viewers post clinical questions, and aims to post an answer from a relevant specialist.

Besides carrying the magazine’s editorial content, the site offers continuing education programs for NPs and PAs. These can be completed without charge on-line, qualifying the users for some of the credits they must accumulate to retain their licences.

Its homepage carries a banner ad, plus several smaller ads, as value-added service to the magazine’s advertisers.