The Official England Programme has the match itself at its core, with the emphasis on the event and the fans attending that event. Increasing football content dedicated to the Senior Men’s team, their qualification campaign and their latest opponents makes the programme more relevant, collectable and ultimately commercially successful.
A significant portion of the programme is dedicated to the fans, who travel the length and breadth of the country – and the globe – following The Three Lions. The programme celebrates this passion, telling the stories of the supporters’ dedication, giving a platform to their opinions and making them feel just as important to the programme as the Senior Squad. A section also is dedicated to The FA’s objective of encouraging people to ‘Get Into Football’, promoting the work The FA does for the wider footballing community, using engaging editorial treatments to help launch campaigns and tell stories.
Meanwhile, The FA Cup and Community Shield programmes are geared towards creating a lasting memento for clubs visiting Wembley for what may be one of the biggest days in their season. These programmes celebrate the rich history and purpose of the competitions, as well as providing a story for the participating team’s fanbases. Finally, the development programmes take crucial elements from the major event programmes and are packaged with a lower pagination and smaller trim sizes for distribution at venues around the country.