
Volkswagen Magazine is the main means of communication between Volkswagen Australia and its customers.
The magazine is a glossy ‘good read’ that combines interesting, well-written features with solid information on the VW brand and cars.
Working closely with Volkswagen Australia, Haymarket has redesigned the magazine, doubling the content and ensuring that every aspect of VW is covered.
Every issue features nostalgia pieces, the launch of new lines and technology, travel stories, and interviews with hardcore VW devotees.
Reader response from the first issue has allowed us to measure what a huge success the new format and approach has been.
Vital statistics
| Launched | 2006 |
| Frequency | Three times a year |