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Volkswagen
Aus Liebe zum Automobil
BRAND
Volkswagen Australia (AUS )
SECTOR
Cars and aftermarket
DIVISION
Customer Media
Cars and aftermarket brands

Volkswagen

Volkswagen Magazine is the main means of communication between Volkswagen Australia and its customers.

The magazine is a glossy ‘good read’ that combines interesting, well-written features with solid information on the VW brand and cars.

Working closely with Volkswagen Australia, Haymarket has redesigned the magazine, doubling the content and ensuring that every aspect of VW is covered.

Every issue features nostalgia pieces, the launch of new lines and technology, travel stories, and interviews with hardcore VW devotees.

Reader response from the first issue has allowed us to measure what a huge success the new format and approach has been.

Vital statistics
Launched 2006
FrequencyThree times a year
Contacts at Customer Publishing
New Business
Andrew Taplin, Managing Director
Email | Tel +44 (0) 20 8267 5412
Publishing
Andy Jackson, Customer Publications
Email | Tel +61 (0) 2 8399 7638