The recent launch of What Car? (Indian edition) seems to have been just what the doctor ordered for the new-car buyer in India.

The country’s first car magazine for everyday people has received an excellent market response.

From the latest news, to group tests of vehicles, through to investigative reports and in-depth buying advice, this bi-monthly is helping buyers make an informed choice.

At only Rs 30, What Car? has been priced low to ensure penetration beyond the metro cities and into smaller towns across the length and breadth of the country.

Just four issues old, the magazine is being heavily promoted through ads on busbacks and hoardings and in leading newspapers.

The annual What Car? Road Test Directory is also proving to be a great success.