Annual survey of UK’s top 100 agencies is live
As part of its new Spring 2022 issue, Campaign has published the School Reports, the annual survey of the UK’s top 100 agencies.
Each year the Campaign editorial team spends months analysing the performance of the agencies that make the grade. We fact-check the information they provide and then use our editorial knowledge and judgment to give an objective view of their year and a mark, ranging from nine (“outstanding”) to one (“survival in question”).
The overall picture is positive, as 74% of creative agencies and 84% of media agences increased billings last year as the economy bounced back from the pandemic and the agency sector demonstrated its resilience and value to clients.
The School Reports are exclusive subscriber-only content. Click here to subscribe to Campaign
Subscribers to The Information tier receive access to all of the 100 School Reports and the rankings of the top 100 creative agencies, 50 media agencies and 30 regional agencies, plus the holding company tables and other important analysis such as diversity metrics.
Subscribers to our premium tier, The Knowledge, receive exclusive access to additional analysis and data insight as the Campaign editorial team have examined ten-year trends for the first time in 2022. The School Reports features from The Knowledge will be published on an ongoing basis over the coming weeks.
Find more School Reports content in Campaign.
About Haymarket Media Group
Haymarket Media Group is a privately-owned media, data and information company, providing remarkable content to specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Hong Kong, Singapore, India and Germany.
Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.
Tara Geoghegan, Communications Manager, Haymarket Media Group