Haymarket Group launches new venture investment fund

Haymarket Ventures is actively open for opportunities and has made its first investment  

Haymarket Group today announces that its new investment arm, Haymarket Ventures, is open and actively looking for new opportunities 

Haymarket Ventures is looking to invest in early-stage businesses prior to Series A funding rounds, and is interested in start-ups across the broad technology and media sectors, where it holds in-house expertise including martech, adtech, fintech and greentech among others.

Haymarket Ventures has already made its first investment in London-based startup  GEEIQ, a marketing, data and analytics platform and consultancy. GEEIQ helps  brands optimise their strategies across the entire gaming and esports industry, from insights and counsel, to navigating the future Metaverse. Customers include Gucci, Tommy Hilfiger and L’Oreal Group, and games it’s helped its clients partner or integrate with include Pokémon Go and Roblox. Haymarket’s Media Group Chair, Rupert Heseltine sits on the advisory board of GEEIQ and has worked with the business since 2020. 

Kevin Costello, Chief Executive at Haymarket said: “Haymarket Ventures is an exciting new chapter for the Group, working with talented, mission-driven entrepreneurs and diversifying Haymarket’s offering further.”

“It was clear from the outset that GEEIQ was a great fit as our first investment. Co-founders Charles, James and Andrew are expertly absorbed in the gaming space and the success in their mission-driven, innovative approach is clearly reflected in the success seen already after just three years and look forward to everything that’s still yet to come.”

Charles Hambro, Co-founder and CEO at GEEIQ added: “It was important that we found investors who are excited by our vision, believed in our platform and aligned with our operational and financial needs. We can happily say we’ve found that with Haymarket Ventures.

“It’s been brilliant to have Rupert’s involvement and guidance since the early days of GEEIQ and getting Haymarket Ventures as a shareholder made perfect sense to help us grow and expand. Once considered geeky and niche, the gaming industry is now immersed in mainstream culture and this funding will help us keep ahead of the fast-paced digital ecosystem we’re in.” 

Costello concludes: “I would urge any UK business looking for, or thinking about, early-stage funding to get in touch with us and discover how we can help take your company to the next level.” 

If you have a UK business that would like to know more about Haymarket Ventures and investment opportunities, contact


Notes to editors 

About Haymarket Group

Haymarket Group is the privately-owned holding company owned by Lord Heseltine and his family incorporating the globally renowned Haymarket Media Group and other interests

Business Enquiries:

Deane Short, Group M&A Director, Haymarket, (07921 108522)

Media Enquiries:

Tara Geoghegan, Communications Manager, Haymarket Media Group, 

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